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Our Story
DID YOU KNOW?
WE HAVE BEEN PROUDLY SERVING THE MIDWEST FOR ALL PROM NEEDS FOR 36+ YEARS!
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Affinity Bridal & Premier Prom — 36+ Years of Professional Bridal and Prom Services
As a family-owned and operated shop, we have assisted people from all over the state of Iowa and many more in the Midwest. We offer dresses from size 00 to 42 for an all inclusive experience, along with doing all of our alterations in-house to see that your gown fits perfectly. We are proud to carry the largest selection of designer prom dresses, tuxes as well as mother’s dresses, wedding gowns, bridesmaids and all the accessories that you will need to fulfill your perfect look. Our Stylists and Consultants are well versed in the formal wear industry, helping men and women choose styles that are not only on-trend, but reflect their individuality. We want to thank all the customers we have worked with over the years and we look forward to you becoming a member of the Affinity Bridal & Premier Prom family too!
Get to know our Owner
Wendy Wohlwend, the heart and soul behind Affinity Bridal, has been a part of the family business since the beginning in 1991 and officially took the reins in 2016. While she may hold the title of owner, Wendy is so much more—a dedicated super fan, expert seamstress, and an incredibly caring leader. Her genuine care for both her customers and her team is evident in every interaction. Renowned for her honesty and expertise, Wendy has built a reputation that resonates across the Bridal & Prom industries, making her a beloved figure among designers and brides alike. Her dedication to her customers and the relationships she builds along the way make her not just an exceptional owner, but also a fantastic boss. With a keen eye for detail and a heart for service, she ensures that every experience is memorable and special. Come and see how her enthusiasm transforms your special moments into unforgettable memories!
Our Team.
Our team is here to make your shopping experience exclusive, unique to you, and unforgettable. At Affinity Bridal & Premier Prom, our goal is to help you find your perfect dress and give you lasting memories.
Meet Our Team
Mackenzie
Manager
Bridal Consultant
&
Prom Stylist
Regan
Prom Stylist
Angelina
Prom Stylist
Cayten
Prom Stylist